For the La Maison Des Gâteaux branding project, I created a cohesive visual identity that reflects the elegance and charm of this artisanal patisserie. The red and white color palette, the cake illustration, combined with an elegant font, creates a classic yet inviting look. The branding extends across various touchpoints, including a wall sign, apron, coffee cup, cupcake box, and paper bag design, all crafted to evoke a sense of refinement and sweetness, enhancing the customer’s experience with every detail.